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Rolling Meadows, IL 60008

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Bad News for Lovers of Bureaucratic Paperwork


By Allegra - Rolling Meadows

On February 2, 2011, Congress repealed a misguided (and admittedly unread) section of Obamacare. The section required reporting by 1099 all payments over $300.  So, if a small business pays someone $350 for carpet cleaning, they would have to send the cleaners a 1099 form at the end of the year. This section was given…


Refresh Your Marketing Plan — And Stick to It!


By Allegra - Rolling Meadows

Happy New Year! This time of looking back to learn and looking forward to plan is an ideal time to refresh your marketing plan or to create it if you don’t have one yet. To be competitive today, you can’t just passively wait for business to come knocking, you have to aggressively pursue it. A…


Economizing Direct Mail: A Case Study


By Allegra - Rolling Meadows

In the small business world, it takes all of us working together to make things work. We had a client once who was mailing out billing statements. They printed the statements on their own and then had us fold them. We gave them the folded letters. They then stuffed the letters and a #9 return…


6 Tips on Writing a Powerful Business Brief


By Allegra - Rolling Meadows

A little while ago we talked about using landing pages. A business brief is a good way to direct traffic to a landing page. Many Chambers of Commerce will share information about your business with other businesses. This is a great way to get your name out there and let people know what you are…


7 Tips for Effective Email Blast Subject Lines


By Allegra - Rolling Meadows

As you design your next email campaign, make sure you spend some quality time on your subject line. This is the first impression that a recipient has of your email content, and these few words greatly impact whether or not that email gets opened. To help you with your next subject line, we’ve compiled these…